Magnite and ITN Expand Partnership to Introduce Agentic AI Solution for Local Linear TV
Magnite and ITN have expanded their partnership to integrate agentic capabilities into local linear TV advertising through Magnite's Orchestration layer. The integration automates the buying process, reducing what traditionally takes multiple weeks into hours. By combining ITN's NXTv infrastructure with Magnite's ClearLine platform, the solution enables buyers to streamline planning, execution, and optimization of local linear and CTV inventory in a unified workflow, with full integration expected in Q4 2026.